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Project 001

BBQ Masterclass

with Sascha Lotzmann

Status

Status

Live

Category

Category

Digital masterclass

Creator

Creator

Sascha Lotzmann

Visit the live product
The BBQ Masterclass course packaging photographed outdoors beside a ceramic grill at dusk

Overview

Sascha Lotzmann teaches barbecue under his own brand, Küstenglut. The work was turning what he knows into a structured product someone could buy, and building the business around it.

Courslly built that with him: two structured courses produced end to end, packaged as a main programme, an advanced add-on and a bundle, and sold through a platform we set up and launched with creative we produced.

video lessons
70
of finished content
4h 17m
courses plus a bundle
2 + 1

Product scope, checkable on bbqmasterclass.de. We publish no revenue or student figures.

The challenge

A lot of barbecue teaching online is loose recipe videos: no order, no fundamentals, and no way to tell whether you are actually getting better.

Turning a craft into something someone can pay for means deciding what the product is before deciding what to film. Who it is for, where a beginner starts, where it ends, and what has to be true for someone to finish it and feel more capable.

The approach

We split the material into a beginner programme and an advanced add-on, so someone with no grill at all has an honest entry point and someone already confident has somewhere to go next. A bundle sits on top for people who want the whole thing.

The curriculum was built around fundamentals rather than recipes: heat zones, temperature control, preparation, equipment and timing, then full dishes cooked start to finish. Filming happened on location at Sascha's own setup, so the product looks like his actual work rather than a studio.

Around the video sits the rest of the product: downloadable checklists and reference PDFs, packaging and key art, a course platform with accounts, checkout and certificates, and the promo material for the launch.

Sascha Lotzmann basting chicken over an open ceramic grill in heavy smoke
Key art for the main course: a flame-grilled steak under the title Vom ersten Funken
Key art for the advanced add-on: a whole roast chicken under the title Bis zur lodernden Glut
The outdoor kitchen and ceramic grills where the masterclass was filmed
Packaging design for the complete bundle showing both course cases side by side
Sascha Lotzmann presenting finished grilled chicken on a wooden serving board

What we made

  • Product & curriculum

    • Three-tier offer: main programme, advanced add-on, bundle
    • Module and lesson structure across both courses
    • Beginner path from no equipment to a finished dish

  • Production

    • On-location filming at the client's own outdoor kitchen
    • Editing and finishing for every lesson
    • Animated logo intro, titles and signature animation

  • Creative & brand

    • Product packaging and key art for both courses and the bundle
    • Product visuals and thumbnails
    • Social and short-form video creative for the launch

  • Platform & extras

    • Course platform with customer accounts and lifetime access
    • Stripe checkout with card, Apple Pay and Google Pay
    • Completion certificates and a private community group
    • Downloadable checklists and reference PDFs

Services provided

  • Offer & positioning
  • Curriculum design
  • Creative direction
  • Video production
  • Brand & packaging
  • Platform & checkout
  • Launch creative

Want to be Project 002?

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